how to → transform your LinkedIn into a powerful marketing tool
LinkedIn is undoubtedly a powerful marketing tool, just like most social media platforms. If you’re an active (and mindful) user, you might want to take it to the next level and generate some leads!
If you’re a bit lost or have a sudden urge to type or post the first thing that comes to your mind, here’s a little questionnaire that will help you plan your new LinkedIn approach.
“LinkedIn is not just a place to find your dream job, but a way to be better at the job you already have.”
Jeff Weiner (CEO of LinkedIn)
Does your target audience use LinkedIn?
The first thing you should research is how often does your target audience use the professional networking platform. LinkedIn is definitely worth considering if these users check their account on a daily basis, or at least a couple of times a week.
If you’re a LinkedIn virgin and have no clue who’s using it, it’s generally professionals of all ages, from interns to CEOs looking to grow their professional network or make a name of themselves. Let’s divide them into categories:
Executives looking for resources, advice, and tools to grow or strengthen their business.
Companies focused on building an online presence.
Job seekers or simply professionals interested in new opportunities in their fields.
Individuals interested in connecting with others in the same industry, or simply learn more about their type of work.
Is your goal to forge relationships with individuals?
As much as LinkedIn has evolved, the platform is still very much focused on individuals rather than businesses.
That is why it’s a great tool to build long lasting professional relationships, find the right candidate for a position or the perfect customer. If you’re B2B oriented, this is the Porsche of social media for you.
Are you ready to make a name for yourself?
By having an active LinkedIn profile, you’re portraying yourself as a thought leader in the industry.
Even though some people just use it to connect, you might have some individuals in your network ready to learn from your experience or knowledge. Like a snowball, this will also reflect on your company - after all businesses are made of individuals and, the more you respect them, the more you trust the business.
Can you engage with others’ content as well?
Relationships are a two-way street: if you want to build and maintain meaningful connections, you need to show interest or some kind of appreciation to them. The auto-pilot system could work, but it’s definitely more of a gamble than a strategy.
Now that you’ve made it to the end of this article, if you still think you’re the right candidate for LinkedIn, waste no time! We’ll be posting more about the professional platform to help you get the most out it.
Want to know more about LinkedIn marketing? Let’s talk.
words by Ines Barilatti, Digital Marketer & Content Creator at Wahoo.